Telecoms Archives - 4Content Marketing

May 23
Catalyst projects spark the imagination

TM FORUM CATALYST PROJECTS SPARK THE IMAGINATION

The TM Forum Live 2017 event in Nice last week was buzzing with activity and as usual, both stimulating and thought provoking. Leaders from all walks of the communications industry joined together to discuss the latest hot topics including network virtualization, 5G, Internet of Everything and which parts of the value chain service providers can expect


Feb 22

MOTION GRAPHICS VIDEO GETS MORE COST EFFECTIVE

Video content is on the rise for digital marketing, and it’s only just the beginning. Video can grab attention much quicker and more effectively than written content and can lead to a much higher conversion rate. According to a recent report published by Forrester, just by including video in an email can lead to a


Dec 21
IoE Verticals

MANY OPTIONS TO MONETIZE AND MANAGE IOE SERVICES

The Internet of Everything (IoE) is becoming a hot topic for service providers and our recent TM Forum webinar on monetizing and managing IoE services provided quite a lively debate. IoE extends the Internet of Things (IoT) to include people, processes and the data that flows between them. Market verticals include everything from smart cities


Mar 8

WHAT DO WOOD FROGS AND M2M DEVICES HAVE IN COMMON?

When it’s time to reduce energy consumption in the bitter winter, the North American wood frog must take the award for the most dramatic and effective survival method. At the first touch of ice its body quickly transforms to enter a state of cryogenic suspension – allowing two-thirds of its body water to freeze solid


Feb 4

MWC 2016 MAY REACH 100,000 ATTENDEES

It’s now only a few weeks to go before the start of Mobile World Congress 2016 in Barcelona, the world’s biggest tech event for the mobile industry. Each year MWC grows even larger, with more than 95,000 people attending last year. GSMA chief marketing officer Michael O’Hara said that he wouldn’t be surprised if attendance


Nov 5

MOTION GRAPHICS VIDEOS: A CRITICAL TOOL FOR CONTENT MARKETING

Video is becoming increasingly popular for on-line digital marketing as a way to rapidly engage with target audiences and prospective customers, increasing the chance of people returning to your web site. It’s the ease in which videos can be launched with a simple button click, together with their engaging content that makes videos one of


Jun 23

TELECOMS MARKETING NEEDS COMPELLING CONTENT

The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors,


Mar 7

Internet of Things and M2M – hot topics at MWC

The Internet of Things (IoT) was one of five hot topics being talked about at Mobile World Congress in Barcelona this week. The MWC event was one of the best yet with around 1900 exhibitors. The exhibition was spread across more than 8 halls and I took a walk around the expo to find out


Feb 13

IoT AND M2M: SECURITY IS PARAMOUNT

It’s incredible to think that today we have in the order of 15 billion connected devices according to Cisco, and this is expected to grow at an unprecedented rate of around 27% CAGR over the next few years. In fact by 2020 it’s been estimated that there will be some 50 billion connected devices worldwide.


Jan 5
Content and Digital Marketing

Welcome and Happy 2015!

Welcome to 4Content Marketing and our new web site for 2015. Here at 4Content we help high tech companies to articulate complex ideas with simple, clear messages for your marketing campaigns. Taking complex, highly innovative new products to market can present its own challenges when trying to interpret the key value proposition, differentiators and messages


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