Software Systems Archives - 4Content Marketing

Feb 4

MWC 2016 MAY REACH 100,000 ATTENDEES

It’s now only a few weeks to go before the start of Mobile World Congress 2016 in Barcelona, the world’s biggest tech event for the mobile industry. Each year MWC grows even larger, with more than 95,000 people attending last year. GSMA chief marketing officer Michael O’Hara said that he wouldn’t be surprised if attendance


Jan 11

INTERNET OF THINGS: STRONGEST DRIVERS IN 2016

Despite a rather gloomy global economic outlook as we move into 2016, the Internet of Things (IoT) is set to be one of the most talked about technology domains this year (besides network virtualization that is!). Perhaps unsurprisingly that’s because it is such a broad subject and touches nearly every walk of life where internet connected


Jun 30

IOT: CONNECTED CARS SET FOR GROWTH

In the world of IoT (Internet of Things), a car is deemed ‘connected’ when its on-board electronic systems are not just ‘stand alone’ but have some form of real-time internet access. Connected Cars open up a whole host of ‘smart’ applications and design possibilities. In a report published earlier this year, analysts Gartner have forecasted


Jun 23

TELECOMS MARKETING NEEDS COMPELLING CONTENT

The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors,


Mar 7

Internet of Things and M2M – hot topics at MWC

The Internet of Things (IoT) was one of five hot topics being talked about at Mobile World Congress in Barcelona this week. The MWC event was one of the best yet with around 1900 exhibitors. The exhibition was spread across more than 8 halls and I took a walk around the expo to find out


Feb 2
Content and Digital Marketing

CONTENT MARKETING: IT’S NOT JUST ABOUT CONTENT

When people think about content marketing they tend to think about the actual content which goes into each of their marketing channels and pieces of sales collateral. That’s important, but successful content marketing is a lot more than just the content, it should involve a complete content strategy which runs across all channels during a


Jan 5
Content and Digital Marketing

Welcome and Happy 2015!

Welcome to 4Content Marketing and our new web site for 2015. Here at 4Content we help high tech companies to articulate complex ideas with simple, clear messages for your marketing campaigns. Taking complex, highly innovative new products to market can present its own challenges when trying to interpret the key value proposition, differentiators and messages


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