message maps Archives - 4Content Marketing

Jan 19
Content and Digital Marketing

Challenges of taking highly innovative ideas to market

The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling

Content has a direct impact on audience engagement, lead generation and SEO so it's vital to ensure that you are creating, distributing and promoting material that resonates with people.Let us help.