marketing high technology Archives - 4Content Marketing

Nov 5

MOTION GRAPHICS VIDEOS: A CRITICAL TOOL FOR CONTENT MARKETING

Video is becoming increasingly popular for on-line digital marketing as a way to rapidly engage with target audiences and prospective customers, increasing the chance of people returning to your web site. It’s the ease in which videos can be launched with a simple button click, together with their engaging content that makes videos one of


Jun 23

TELECOMS MARKETING NEEDS COMPELLING CONTENT

The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors,


Feb 2
Content and Digital Marketing

CONTENT MARKETING: IT’S NOT JUST ABOUT CONTENT

When people think about content marketing they tend to think about the actual content which goes into each of their marketing channels and pieces of sales collateral. That’s important, but successful content marketing is a lot more than just the content, it should involve a complete content strategy which runs across all channels during a


Jan 19
Content and Digital Marketing

Challenges of taking highly innovative ideas to market

The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling


Dec 27
Content and Digital Marketing social media

The Importance of Content Marketing

  Reaching and engaging with your target audience is getting tougher as products and services become more complex. Just having a set of product collateral and a good campaign plan is not enough, especially for highly technical products and services such as telecoms and IT systems, cloud based solutions, wireless 4G/5G, operations systems and software,


SHARE
OR
SUBSCRIBE
Content has a direct impact on audience engagement, lead generation and SEO so it's vital to ensure that you are creating, distributing and promoting material that resonates with people.Let us help.