innovative products Archives - 4Content Marketing

Mar 7
Pepper the robot

ROBOTS AND DRONES ABOUND AT MWC 2017

Robots and drones were in abundance at Mobile World Congress in Barcelona this year with plenty of tech to be enjoyed as attendance figures reached record levels. With around 108,000 individual attendees and more than 2,300 companies exhibiting according to GSMA, it can without doubt hold its position as “the world’s premier mobile ecosystem event” as


Feb 4

MWC 2016 MAY REACH 100,000 ATTENDEES

It’s now only a few weeks to go before the start of Mobile World Congress 2016 in Barcelona, the world’s biggest tech event for the mobile industry. Each year MWC grows even larger, with more than 95,000 people attending last year. GSMA chief marketing officer Michael O’Hara said that he wouldn’t be surprised if attendance


Jul 8

IOT: WHEN WILL SELF-DRIVING CARS APPEAR ON OUR ROADS?

Self-driving cars are cars which don’t require a driver and which can drive themselves autonomously from one location to another. Although the principle of self-driving cars has already been proven to work, there’s still a long way to go before they become available commercially. Several cars are already on the market that can park themselves,


Jun 23

TELECOMS MARKETING NEEDS COMPELLING CONTENT

The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors,


Mar 7

Internet of Things and M2M – hot topics at MWC

The Internet of Things (IoT) was one of five hot topics being talked about at Mobile World Congress in Barcelona this week. The MWC event was one of the best yet with around 1900 exhibitors. The exhibition was spread across more than 8 halls and I took a walk around the expo to find out


Jan 19
Content and Digital Marketing

Challenges of taking highly innovative ideas to market

The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling


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