high tech content marketing Archives - 4Content Marketing
TELECOMS MARKETING NEEDS COMPELLING CONTENT
The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors, →
Welcome and Happy 2015!
Welcome to 4Content Marketing and our new web site for 2015. Here at 4Content we help high tech companies to articulate complex ideas with simple, clear messages for your marketing campaigns. Taking complex, highly innovative new products to market can present its own challenges when trying to interpret the key value proposition, differentiators and messages →
The Importance of Content Marketing
Reaching and engaging with your target audience is getting tougher as products and services become more complex. Just having a set of product collateral and a good campaign plan is not enough, especially for highly technical products and services such as telecoms and IT systems, cloud based solutions, wireless 4G/5G, operations systems and software, →