buyer personas Archives - 4Content Marketing

Jan 19
Content and Digital Marketing

Challenges of taking highly innovative ideas to market
Phil Bull Posted In: content marketing

The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling →

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