CONTENT MARKETING: IT’S NOT JUST ABOUT CONTENT

Feb 2
Content and Digital Marketing

CONTENT MARKETING: IT’S NOT JUST ABOUT CONTENT

When people think about content marketing they tend to think about the actual content which goes into each of their marketing channels and pieces of sales collateral. That’s important, but successful content marketing is a lot more than just the content, it should involve a complete content strategy which runs across all channels during a marketing campaign, stitching together a consistent storyline.
Content marketing makes use of various types of content to encourage and persuade the reader/viewer to change their opinion or to take a decision, and the content is targeted at prospects within various stages of the buying cycle.
A good content strategy for a campaign should include a key theme and compelling messages which run through the entire marketing campaign, ensuring that everything is connected and carries the same clear storyline throughout. This is as important for marketing high tech B-B products and services as it is for consumer products, perhaps even more so!
If your organization needs help in formulating ideas for your marketing campaigns, building content with strong messages and consistent story lines to entice your buyer audience along a path which ensures return visits to your website and drive sales leads, you need a consultancy service who understands the technology and the marketing process. Give us a call on +44 (0)1752 936367 for more information.

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Content has a direct impact on audience engagement, lead generation and SEO so it's vital to ensure that you are creating, distributing and promoting material that resonates with people.Let us help.