4Content Blog

Nov 5

MOTION GRAPHICS VIDEOS: A CRITICAL TOOL FOR CONTENT MARKETING

Video is becoming increasingly popular for on-line digital marketing as a way to rapidly engage with target audiences and prospective customers, increasing the chance of people returning to your web site. It’s the ease in which videos can be launched with a simple button click, together with their engaging content that makes videos one of


Sep 10

WILL VIRTUALIZED NETWORKS DELAY THE GROWTH OF IOT?

Both the Internet of Things (IoT) and Network Function Virtualization (NFV) have had a lot of air-play recently, both technologies are evolving rapidly and both require secure, robust and highly scalable platforms and flexible management tools. While these two interesting areas of discussion are now becoming intertwined, questions are being raised about what really happens


Jul 8

IOT: WHEN WILL SELF-DRIVING CARS APPEAR ON OUR ROADS?

Self-driving cars are cars which don’t require a driver and which can drive themselves autonomously from one location to another. Although the principle of self-driving cars has already been proven to work, there’s still a long way to go before they become available commercially. Several cars are already on the market that can park themselves,


Jun 30

IOT: CONNECTED CARS SET FOR GROWTH

In the world of IoT (Internet of Things), a car is deemed ‘connected’ when its on-board electronic systems are not just ‘stand alone’ but have some form of real-time internet access. Connected Cars open up a whole host of ‘smart’ applications and design possibilities. In a report published earlier this year, analysts Gartner have forecasted


Jun 23

TELECOMS MARKETING NEEDS COMPELLING CONTENT

The telecoms market is one of the most dynamic and fast moving industries today. New technologies such as NFV (Network Function Virtualization), SDN (Software Defined Networks), VoLTE (Voice over LTE), Small Cells and Carrier Grade Wi-Fi, just to name a few, are clamoring for attention across the internet from network equipment manufacturers, telecoms software vendors,


Mar 7

Internet of Things and M2M – hot topics at MWC

The Internet of Things (IoT) was one of five hot topics being talked about at Mobile World Congress in Barcelona this week. The MWC event was one of the best yet with around 1900 exhibitors. The exhibition was spread across more than 8 halls and I took a walk around the expo to find out


Feb 13

IoT AND M2M: SECURITY IS PARAMOUNT

It’s incredible to think that today we have in the order of 15 billion connected devices according to Cisco, and this is expected to grow at an unprecedented rate of around 27% CAGR over the next few years. In fact by 2020 it’s been estimated that there will be some 50 billion connected devices worldwide.


Feb 2
Content and Digital Marketing

CONTENT MARKETING: IT’S NOT JUST ABOUT CONTENT

When people think about content marketing they tend to think about the actual content which goes into each of their marketing channels and pieces of sales collateral. That’s important, but successful content marketing is a lot more than just the content, it should involve a complete content strategy which runs across all channels during a


Jan 19
Content and Digital Marketing

Challenges of taking highly innovative ideas to market

The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling


Jan 5
Content and Digital Marketing

Welcome and Happy 2015!

Welcome to 4Content Marketing and our new web site for 2015. Here at 4Content we help high tech companies to articulate complex ideas with simple, clear messages for your marketing campaigns. Taking complex, highly innovative new products to market can present its own challenges when trying to interpret the key value proposition, differentiators and messages


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