January 2015 - 4Content Marketing
Challenges of taking highly innovative ideas to market
The value or advantages of highly innovative new products or services are not always immediately so obvious to the buyer persona. One of the challenges high tech companies face is persuading the target buying audience that the supplier has the right product or solution which meets the customer need. The key of course is in the message which has to be clear, compelling →
Welcome and Happy 2015!
Welcome to 4Content Marketing and our new web site for 2015. Here at 4Content we help high tech companies to articulate complex ideas with simple, clear messages for your marketing campaigns. Taking complex, highly innovative new products to market can present its own challenges when trying to interpret the key value proposition, differentiators and messages →